Allowing your customers to review products they’ve bought lets them express how they felt about the overall experience and the product itself. Plus it’s the perfect way to get your products validated by a third party. show it in use to help visitors visualise how the product can be used everyday for quality image. Have several payment methods available, don’t force people to sign up and make sure your checkout page matches the rest of your store.
An infographic published by KISSmetrics showed 42% of online shoppers base their opinion of a website on overall design alone. Whereas 52% did not return because of overall aesthetics.What this means for your online shop is that a professionally designed online shop can go a long way to making it successful. It also adds credibility and is a way to show your brand personality. Below you’ll see how Incase emphasizes the products above everything else on their website, and keeping the design really simple.
This is upselling at its finest. On your product pages show visitors other items people have bought together or items that are complimentary to each other. For instance, customers may need a pair of batteries for a device or would be better off with extra memory for their camera. This is your opportunity to increase revenue because it shows items visitors may not have otherwise been looking for. However bear in mind to not include this feature on your checkout page simply because you want to keep distractions to an absolute minimum.
For anyone shopping online, one of the simplest ways to make the experience pleasant to make sure they find what they’re looking for.
What this means is making your online shop easy to navigate through with an effective categories, filter and search system. Since people shop online for the convenience, this just makes the whole shopping experience faster and easier for everyone
From the screenshot above you’ll notice how Apple uses product categories on the left to help visitors find what they’re looking for. They also go a step further with their search bar by suggesting terms and showing current products available.
You can’t be in more than one place at once which why your product descriptions act as your sales force. It’s the words and the art of copywriting that convert people into paying customers.
Luckily copywriting isn’t something that needs a marketing degree – just a focus on what your customers value the most. Here’s a short list of tips to help your product descriptions increase conversions:
Focus on the benefits i.e. what does the product do for customers
Use simple words and avoid jargon
Write short sentences to improve readability
Identify people’s motivation to buy your product
Write as you would normal talk in a conversation
Have a clear unique selling proposition to differentiate products from the competition.
Lets be honest, something is bound to go wrong – products break, you might be having server problems or there’s problems with delivery. Regardless of the issues, you need to be prepared to deal with disgruntled customers.
This can be key to retaining and attracting new customers since it’s so easy to switch brands today. And with the widespread use of social media, news of bad customer experiences can spread quickly.
The people over at Zendesk wrote a great article about how to deliver effective customer service. Among some of their recommendations, they suggest to make an instant connection with the customer, be personal with and having a detailed FAQs section.
But in case you’re looking for inspiration to do something creative, check out Gregory Ciotti’s blog post over at the Buffer Blog: 10 Customer Service Stories That Will Restore Your Faith In Humanity
However before you commit to changes you’ll want to do some A/B testing first instead of relying on assumptions. Test your changes first and see how they perform. That’s the beauty with A/B testing, you’re able to make educated decisions and optimise your online shop for maximum results. A great tool to get you started with optimising your online shop is Optimizely.